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Besides, more sales means margins that can support a lower price.Īpple’s notebook line will be trimmed.
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If the Air eats up MacBook sales - or the 13-inch MacBook Pro comes in third - it only makes sense to cut the underperforming option and replace it with the fan favorite. Perhaps Apple is leaving it up to the market. However, the MacBook Air’s value will only improve as SSD’s drop in cost and CPU chips increase in efficiency. It’s still a great entry-level Mac, offering modest computing performance in a compact package and it shares a lot of the same internal components as its 13-inch MBP counterpart, making it attractive to the bean counters. Chances are when iSuppli breaks down the new MacBook Air, it will report some crazy-low number that, while it probably doesn’t take into account the R&D cost of the thin unibody construction, will show that the MacBook Air could be Apple’s entry level machine replacing the MacBook altogether and still make Apple some money.Įven still, it’s hard to say that the classic MacBook’s days are numbered.
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They build ecosystems - and user experiences - around products that generate revenue. Apple simply improved on the motherboard design that was introduced with the original Air. Even the 128GB and the 256GB SSD options aren’t exactly top-of-the-line options in late 2010. The original Core 2 Duo processors were introduced way back in 2006. Look at the new MacBook Air: there’s nothing to it hardware-wise. Nope, Apple’s manufacturing process is its secret sauce and the MacBook Air is just the latest in a long line of products that share hard parts and manufacturing techniques to squeak extra revenue. But that’s not what defines Apple anymore. Apple is about sleek product and sharp lines, not white plastic anymore. In fact, it’s more Apple per se than even the classic-white MacBook. That alone says a lot about the MacBook Air in that it’s truly part of Apple’s strategy moving forward. He went on for a few minutes about how Apple feels that the Air is what would happen if the iPad was made into notebook form.
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Steve Jobs made a rather big deal about it yesterday at Apple’s Back To The Mac Event and even pulled out his iconic “one more thing” line for its announcement. However, its future might be the most unpredictable. Even the updated, unibody 13-inch MacBook could hit the chopping block again if Apple wants to strengthen the line between product classes.Ĭlearly the MacBook Air isn’t going to get canceled. This thing, called the TiBook, was canned when the equally powerful MacBook was introduced. A few years back, Apple was selling a 12-inch iBook G4 and 12-inch PowerBook G4. It’s existence has somewhat always been a puzzle. They both have the same 10-hour battery rating, Core 2 Duo CPU, and screen. It’s almost the same thing as the $999 MacBook, but costs $200 more for the aluminum body and 4GB of RAM. Maybe Apple wants to totally shed its old image and cutting the MacBook would quickly do that.īut then there’s the somewhat new 13-inch MacBook Pro. Even the once-quirky iMac is now a straight-laced business type. Apple doesn’t seem to want to go back to the old days, either. It’s everything Apple was about, but nearly overnight, Apple went from the hipster computer company to mainstream.
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I think someone is getting cut from the team. That’s a lot of options at nearly the same price point. Lastly, there’s the mid-level MacBook Air with a 7-hour battery, slightly slower Core 2 Duo CPU and 128GB flash storage. There’s the $999 MacBook with a 10-hour battery life, Core 2 Duo CPU, 2GB of RAM and 250GB hard drive followed up by the nearly identical Macbook Pro with 4GB of RAM and unibody construction MacBook Pro. That move takes a page out of HP’s playbook, a company notorious for flooding the the market with lots of options with similar prices. That line is nearly gone at least regarding Apple’s three notebook groupings. There were just a few products with a distinct line separating their target demographic. Students would buy MacBooks and iMacs while professionals and wannabes would drain their funds for MacBook Pros and Mac Pros. For the longest time Apple had two computer lines: consumer and pro.